Insuring Faith.

It was match between Bermuda and Bangladesh that inspired me to make this thought a part of my blog. Indian Cricket team has let down millions of fans by their dismal performance in the world cup, but for most of us it will just be a passing phase. Gradually from the front page, to the third and eventually to the last before being disappeared in oblivion, but what we forget is that this one off instance must have given sleepless nights to many, obviously to the Indian Cricket team, but many more who perhaps do not own this tragedy. Lets take each one of them one at a time and count their losses which will be tough for them to reconcile in time to come.

Probably biggest losses will be suffered by Sony Entertainment Television (SET) which was banking on India's performance to make huge profits. India's 70% population shares passion with India Cricket team, with 1 billion + population 70% indeed makes a huge share. This craze attracts the brands and pester them to pay as much as 10 lacks for a meagre 10 second spot in India's encounter. With early exit this viewership is set to fall by 40-50%, and with most of the brands already committed with the spots, they are likely to suffer. And if they decide to pull back, its sure to hit SET's revenue margins.

Pepsi with its blue billion campaign comes a close second in terms of facing losses because of our own men in blue. I am sure Indra Nooyi must have kept herself updated with India Srilanka scorelines, although is most likely that she will not be a cricket fanatic. If you would have noticed Pepsi unveiled a new ad featuring SRK in India Srilanka encounter. That ad with host of others were decided to be unveiled later, but it seems all of them now have to take a curtain call without seeing the face of television. It will spell doomsday for Pepsi Co, with summer round the corner cricket or no cricket Pepsi will have to rethink their brand positioning strategy. Coke on the contrary played a safer bet by choosing neutral themes featuring Aamir. and this might prove to be a blessing in disguise.

An Indian media house have recently launched a magazine focusing on Indian Cricket:- which they proudly call First ever magazine focusing totally on Indian Cricket- Cricket Info. well the idea sure was not bad but timing couldn't have proven to be worse than the post world cup debacle. Indian Hockey too faced tough times after the hey days before being forgotten into oblivion. That day may be drawing closer with consistent pathetic performance by our champs whom we admired and on whose shoulder brands like LG and Samsung had built palaces in the hearts of millions. That's why i would advise insurance houses to start insuring faith which was instilled in by our own cricket team only to be brutally shattered later.